Population Health Service
myGP's population health service is a market leading multi-media mass communication solution used by Public Health England, CCGs and STPs to increase the engagement of their population with key public health metrics.
Our service was recommended for use nationally in The Independent Review of Cancer Screening Services by Sir Mike Richards. It has proven to increase the uptake of national screening programmes, health checks, vaccinations and been used as a mass-communication method during the COVID-19 outbreak.
It has never been more important for patients to obtain easy access to the appropriate support and/or information about healthcare services. With fewer opportunities for face-to-face contact, text messaging has become a key method of patient communication.
The most reliable source of patient data is in the patients medical record. Our myGP Engagement Hub is able to extract data from patient records across a CCG, STP or entire region to centralise patient communication. The platform can target specific criteria of patients via multiple communication methods at scale, without the need for practices to be involved.
We have years of experience in delivering large scale patient engagement programmes, reaching millions of patients each week. Some of these include:
- Regional Covid-19 communications
- Invitations to vaccinations and Covid-19 testing for eligible groups
- Signposting to specialist services, e.g. talking therapies, smoking cessation and diabetes management
- Invitations for cancer screening services, e.g. text reminders and agent calls
- Notices about access and changes to the provision of services
Our London-wide text reminder programme increased uptake of cervical screening by an additional 6.3%. More recently, over 79% of patients responded to an SMS invitation to attend rapid testing for Covid-19.
The product is simple. Once practice consent is obtained, we send a text message with a clear call-to-action to a targeted group of patients on their behalf.
"Richmond Wellbeing Service is an NHS service that is the commissioned provider of Talking Therapy and Psychological treatment for around 200,000 people across the London borough of Richmond on Thames. The service started in 2012 to provide treatment to adults with common mental health conditions such as depression and anxiety. Since we started we have consistently exceeded our targets in getting patients into treatment and on their way to recovery. When the pandemic arrived the service saw a sharp drop in the number of people asking for help. This worried us especially as it was clear that the levels of stress and anxiety in society had increased. We had enabled all our treatment programmes to be deliverable remotely via phone or web but needed to get the message out to the public that while they were "staying home to save the NHS" our corner of the NHS was still here for them. IPlato has helped Richmond Wellbeing Service negotiate data sharing agreements with our client GP surgeries and advised on the wording of the text messaging to use. We have seen a great response to the messaging and a surge of people asking for our help."
Instant multi-channel communication tool (SMS, letters, telephone outreach)
Clear, consistent and concise messaging across regions
Targeted messages to support specific patient cohort groups
Option to readcode patient records
Centralised reporting to monitor patient outcomes
No dependency on SMS provider or clinical system
Centralised management to save time and money
Increases uptake of public health initiatives, particularly in hard-to-reach groups
Facilitates earlier diagnosis, treatment and access to relevant support
Saves lives and improves health outcomes
Fully GDPR compliant and IG approved solution